putting the E in ECO...

We have been running a contest for weeks now to Win ECO minerals for a YEAR. To win we are asking people to tell us "what makes ECO minerals ECO friendly?".

The basics are on our website but i would love to share with you a little more background into what we do & why we do it...and some details on just how eco friendly our mineral makeup is along with how friendly we will make it in the future. It's also great to reflect how, with commitment, we as consumers directly influence the impact on the planet. Together, our company & beautiful customers of ECO minerals eco friendly practices have saved thousands of trees & tons of landfill! Just through making being ECO friendly a priority, rather than the "dollar".

I have always been up for the challenge of zero waste & after living undertaking that challenge I did manage to create almost zero waste..but the downside is - it took me a lot of time & a lot of energy...& it was back in the days prior to the carbon footprint...so i am not sure that my driving around to buy unpackaged products was such a good thing?

So in our modern days...down the track with children & a true understanding of the word BUSY we figured it was time for companies to take the initiative to provide both SIMPLE and PLANET FRIENDLY packaging.

Here is a snapshot of what makes ECO minerals eco friendly...

• samples - our samples are provided in bio-degradable packaging
  
• sifter jars - these are recyclable but not biodegradable (stay tuned - it's on the list :)...but, they are washable & refillable - so you will only ever need one sifter jar for each product, forever. We have avoided labels on the top & printed direct to container to keep these looking pretty for years!
  
• eco refills - these are designed by an local artist ...printed on recycled paper, contain a 100% biodegradable cellulose based slip
  
• ingredients - we use 100% natural products - no preservatives - no toxic waste during manufacturing or when you wash off your ECO minerals at the end of each day
  
• brushes - we use vegan brushes that are washable...and washable means they last for YEARS
  
• behind the scenes - we keep a paperless office - we email invoices & don't print them.
  
• postage & delivery - we use Australia Post...because the "posty" is heading down your street anyway...a courier would make a special trip. Less fuel = less pollution. We use recycled envelopes & post packs
  

The future....We are looking at 100% biodegradable sifter jars & a range of other refillable health & beauty products.

I hope this has given you a close look at why we call our mineral makeup company ECO minerals. Any suggestions & comments, we would love to hear them. And of course - thanks to our fabulous customers for taking the little bit extra effort to top up with an eco refill x oh & if you would like to enter the contest, you will find the link here. There is still plenty of time to enter!

ECO Minerals - we LOVE the way our customers are taking the ECO option over the easy option x

At ECO Minerals we are DELIGHTED with the way that people are taking the ECO refill option! When we first started out - we never expected that so many discerning beauty lovers (that's all of our gorgeous customers) would happily refill their containers to save the planet.
Yes ECO Refills save you money - but it's not a massive saving considering the extra work that you need to do to get your sifter jars refilled....and that is why we are super happy!
When you receive your refill, you will need to cut the (biodegradable) bag and open your sifter seal and tip in the product...& in our day of convenience it is so rewarding to see that people care enough to do this little bit extra.
I think it is promising for the planet that all of us have the urgency and awareness to make change...and i hope that every other company starts to offer ECO options.
SO a BIG BIG thank you to everyone for taking the time to refill & inspiring us to take ECO bigger and bigger x x x

ECO Minerals, beautiful Byron Bay & excessive packaging

I guess it is not surprising that one of the most purest, natural and ECO friendly mineral makeup would be a Byron Bay brand!
Bay has had an alternative, "hippie" and eco thing going on since around the 1960s when there were protests held against whale catching. This was long before the rest of the world caught on to sustainable living.
Living in such an eco-conscious place has inspired many great ECO brands which are marketed to Australia and the world....perhaps because of the support of like minded people and the creative and enterprising nature of people living in this area.
Today we are delighted that people from all walks of life, all ages and living all over the world instantly recognise the benefits to the planet of reducing packaging - and of course using a natural product that is chemical and cruelty free.
Maybe just yourself you will save on a couple of hundred sifter jars going to landfill....but with thousands of customers - this all adds up to a significant decrease in polluting materials and landfill.
Perhaps the most exciting thing for us at ECO Minerals is the MESSAGE...things can be done differently and people are willing to put in the extra energy to refill a container.
Let's hope that this message reaches and inspires the larger companies world wide to offer customer ECO friendly refills.
Something simple that we can all do every day that COUNTS is to consider the amount and type of packaging on a product...this is a helpful link - even better, drop companies an email with your comments and feelings - even suggestions x x x